Parenting Is Human

We know you want to spend your hard-earned money on things that are truly worth it. Here's why we believe our decks are, and why we've sold over 200,000 of them. And if you don't agree, you get 100% of your money back.

1. Free questions exist, and we hope you try them

More meaningful conversations is our whole mission. We made our decks because the free questions we found online or tried generating with AI, and even the decks we paid for, never hit the spot. The kind of conversation you never forget comes from spending an unreasonable amount of time writing and rewriting with real humans. It's what we do best.

2. Years of research and real-world testing

We hand-write every card with experts who test them with their clients, and hundreds of playtesters who use them with the people in their lives. We try to make every reprint better based on customer feedback we continuously collect.

3. Informed by neuroscience and over $50,000 in programs and therapy

In the last decade we've personally gone through more than $50,000 in inner work programs, workshops, and therapy. Some of what we've learned from:

– Cognitive and behavioral neuroscience

– Internal Family Systems (IFS)

– Emotionally Focused Therapy (EFT)

– Nonviolent Communication (NVC)

– Emotional inquiry and executive coaching

– Social and emotional learning (SEL)

– Meditation and body awareness

– Grief counseling

We draw on all of it in every card we write.

4. Made to last 1 to 2+ years

Our favorite way to use a deck is one card a week. I did this with my parents for a year, one question a week on a call, and it felt like we made more progress in getting closer than potentially decades on our own. A dinner out for two can cost $60 to $90, once. A deck used weekly for a year is only $0.75 a week.

5. Made with love and care by a small family business

We have no outside investors, so we spend extra on what we care about: recyclable and reusable packaging, 1,200 GSM boxes, matte-laminated cards, Pantone colors, and organic pigments. My mom and dad pack every order by hand, and we regularly donate decks to nonprofits and community organizations.

6. They cost less the more you add

One deck is $39. Any four are $78 ($156 separately), or $19.50 each, so you can have these conversations with everyone in your life.

Parents at any stage, from a newborn to grown kids, and anyone raising a child: step-parents, guardians, grandparents doing it again. Co-parents use it separately and trade pages. Ages 18 and up, because it’s written for the parent.

On your own, mostly: 120 of the 140 prompts are for you. The 20 Together cards are the exception, and the guide card sets the terms: let your kid lead, say what’s true for you without handing them your feelings to carry, and if they say no, that’s their answer.

Put it down and come back another day.

When you do come back, write what happened, what you wish had happened, and what you will do differently. Skip the part about why you are like this. This deck is not therapy, and if something keeps coming up, talk to someone who can help you with it.

Fast! We ship in-stock orders within 1 business day, and the same day if you order by 3 pm PT, Monday through Saturday.

In the US, orders usually arrive 1 to 5 days after they ship, depending on where you live and the shipping option you choose. Need it sooner? Faster options are available at checkout. Outside the US, orders usually arrive in 1 to 3 weeks.

Shipping is free in the US and Canada when you order 2 or more decks. We also ship to over 230 countries and territories, and our decks have reached people in over 100 countries!

My mom and dad pack every order by hand. During the holiday rush, our wonderful partners in Tennessee help us ship some orders.

Enter your address at checkout to see an estimated delivery date.

Thank you so much for supporting our small family business.

Our 100% Happiness Guarantee is simple. If you're not completely happy within 100 days of delivery, just email us and we'll send you a free return label and refund 100% of your purchase price.*

Try your new deck and see if it's right for you. If it isn't, send it back.

And if anything goes wrong with your order, like a shipping mishap, a damaged product, or the wrong item, just reach out. We'll make it right, whatever it takes.

We're confident you'll love it. Since 2023, only about 0.17% of our customers have used our guarantee.

Thank you so much for your trust and support.

*Plus standard shipping. Priority or Express upgrades and the optional Shipping Protection fee aren't refunded.