Yes, $39 may sound expensive for a deck of cards. Here's why ours is worth this much, or 100% of your money back.

They're meticulously developed and refined over years.

We research and hand-write each card with input from experts who also test it with their clients, alongside hundreds of playtesters who use the cards in their real lives. Every time we reprint a deck, we try to improve it based on the feedback we get.

Informed by neuroscience and over $50,000 in programs and therapy.

In the last decade we've personally gone through more than $50,000 in inner work programs, workshops, and individual and group therapy. Some of the approaches we've learned from include:

– Cognitive and behavioral neuroscience

– Social psychology

– Internal Family Systems (IFS) and other parts work

– Emotionally Focused Therapy (EFT)

– Nonviolent Communication (NVC)

– Emotional inquiry and body awareness

– Meditation (breathwork and body scan)

– Integral and executive coaching

– Social and emotional learning

– Consent and boundary practices

– Grief counseling

We draw on what we've learned to inform how we write every card.

Something you can use every week.

Our favorite way to use a deck is once a week. I did this with my parents for a year: just one card, one question a week on a call. It felt as if we made more progress in our relationship than a decade on our own.

– A meal out for two can easily cost $60 to $90, and that's just one meal.

– Four decks are $78. About the same as one dinner, except you'll still be using them years from now.

– At $39, using this deck once a week for a year works out to $0.75 a week.

A small family business.

We have no outside investors and spend extra on the things we care about: recyclable and reusable packaging, premium 1,200 GSM boxes, matte-laminated cards, Pantone colors, and organic pigments. We keep looking for ways to reduce our environmental impact. Every order is packed by hand, and we regularly donate decks to nonprofits, community organizations, and projects through our in-kind donation program.

It costs less the more you add.

One deck is $39. Any four are $78, or $19.50 each. We've gotten so much out of having these conversations with the people in our lives. We want you to have something for everyone in your life and to be able to gift these easily, so we discount the bundles heavily.